Gamesquare To Become Powerhouse Company In Growing Esports Industry
Source: Seeking Alpha
Summary
- The esports and online gaming industry has accumulated massive audiences and generated substantial revenue.
- The global reach of the esports industry has presented itself as a new marketing channel.
- Gamesquare is a leading global esports media company at the forefront of bridging the gap between global brands and the gaming and esports communities.
Esports Industry Explodes Into Mainstream Entertainment
In recent years, the esports and online gaming industry has emerged as a leading source of entertainment. Once a niche category, the Esports industry has become a dominant force in the world of entertainment. Integrating itself into mainstream sports and entertainment, the esports industry has transformed sports and popular culture in a short span of time.
With groundbreaking audience and engagement statistics, many are rushing to claim their stake in the booming esports market. At present, the esports industry has an audience of nearly 500 million global viewers and is expected to reach a global audience of 600 million by 2023. At present, there are over 20 million existing esports influencer accounts. In 2020 alone, 100 billion hours of esports were watched. As a result, the esports market generated $953 million in revenue worldwide in 2020. It is expected that gaming revenues will increase to $218 billion by 2023.
Based on its massive audience and engagement rate, the esports industry has presented itself as a new marketing channel. However, the market still requires improved connections between brands and gaming communities. Seeking to bridge this gap is the global gaming and esports media company, Gamesquare (CSE: GSQ).
Get to Know Gamesquare
An international esports media company headquartered in Toronto, Canada, Gamesquare is one of the only firms focusing exclusively on the gaming and esports audience for advertisers. To bridge the gap between global brands and the gaming and esports communities, Gamequare is growing a mix of media, agency, and team assets in the esports and entertainment industry with a focus on cash flow.
Working in the esports industry since 2002 and possessing a management team with over 40 years of combined esports experience, Gamesquare is well equipped to be a trailblazer in the esports market. Over time, Gamesquare has built an impressive client roster and pipeline including top-tier global brands such as Bud Light, Fox Sports, Cox Communications, GEICO, and Chipotle. In the fast-moving esports sector, Gamesquare also has significant opportunities for accretive acquisitions.
Moreover, Gamesquare has been involved in some of the biggest esports events of all time, including Blizzcon, Quakecon, and the $20 million tournaments, The International. In 2019, the acclaimed Esports Awards event nominated Gamesquare for Esports Supporting Agency of the Year, Esports Caster of the Year, and Esports Host of the Year.
Recently, Gamesquare closed the acquisition of Reciprocity Corp., a privately held gaming and esports company headquartered in Toronto, Canada. Additionally, Justin Kenna has joined the Gamesquare team as CEO. As the former CFO at FaZe Clan, Kenna has ample experience as an executive in gaming, esports, and media. As a whole, Gamesquare is well-positioned to take the esports industry by storm.
A Closer Look at Gamesquare’s Assets
Making up the powerhouse esports media company are its key agency assets, Code Red and Gaming Community Network (GCN), and team assets, Rainbow7 in Latin America and LGD Gaming out of China. The authentic esports agency, Code Red, has witnessed first-hand how the industry has evolved and is uniquely positioned to forecast how esports will continue to change.
In addition, Code Red has worked with some of the biggest brands in gaming and technology, including Ubisoft, Budlight, AMD, Valve, intel, and Blizzard Entertainment. With 75 influencers as well as players and on-screen talent represented, Code Red excels at connecting brands with influencer networks. Recently, Code Red was nominated for Esports Supporting Agency of the Year at the 2019 Esports Awards.
In comparison, the gaming and esports network, GCN, is another expert at connecting brands with the gaming and esports community. GCN is the leading growth engine on the agency side in North America as it creates custom campaigns for global brands and has an esports network of over 75 websites, over 65 million unique monthly views, and more than 115 million unique users globally.
Looking at Game Square's team assets, there are over 18 million followers from Rainbow7 in South America and more than 32 million followers from LGD in China.
Over the past year, Gamesquare has experienced steady growth. In its first quarter of 2021, Gamesquare saw more than 97% Year-over-Year Revenue Growth with a total of C$1.5 million. In the influencer segment, Gamesquare almost doubled year over year sales in quarter 1 of 2021 as well.
Conclusion
As the esports and online gaming industry continues to accumulate massive audiences and generates substantial revenue, the industry becomes more and more attractive as a new marketing channel. Through its combination of mixed media, expert leadership, as well as agency and team assets, Gamesquare is a frontrunner in bridging the gap between global brands and the gaming and esports communities.
References
GameSquare Esports 1Q revenue surges 97% to C$1.5M on record global esports engagement